“Digital marketing” refers to the use of digital platforms to advertise and sell goods and services to consumers. Leveraging websites, mobile devices, social media, search engines, and other similar channels are part of this type of marketing. The advent of the Internet in the 1990s made digital marketing popular. Digital marketing is often seen as a new way for businesses to interact with their customers and understand their behavior. It includes some of the same ideas as traditional marketing. Companies often combine traditional and digital marketing strategies. However, there are also many inherent issues, such as: B. Implicit Bias.
- Digital marketing includes marketing to consumers through various digital channels such as websites, mobile devices and social media platforms.
- This form of marketing is different from internet marketing, which is done exclusively on websites.
- Digital marketing is a broad field that includes prospecting via email, content marketing, search platforms, social media, and more. One of the toughest challenges digital marketers face is differentiating themselves in a world saturated with digital marketing advertising.
- Digital marketing comes with many challenges, including implicit bias.
